WHISKED. is a wellness-focused matcha brand built around daily ritual, calm, and mindful living. This project involved a full rebranding, including a new visual identity and gift-style packaging for two 5-piece Matcha Whisk Sets, along with a seasonal edition and supporting materials. I Inspired by Japanese aesthetics and the symbolism of Mount Fuji, I used soft neutral colors, clean layouts, and subtle details to create a calm and premium unboxing experience that reflects the brand’s philosophy.

The goal of the project was to position WHISKED. as a premium lifestyle brand and create packaging that feels high-quality, giftable, and emotionally engaging. I focused on helping the brand stand out within the growing matcha market through a calm and timeless design direction, avoiding trendy or edgy visuals to strengthen the sense of ritual and mindfulness. At the same time, the packaging was designed to be durable for e-commerce shipping. This approach enhances the perceived value of the product and responds to today’s market, where consumers seek meaningful and intentional daily experiences.

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