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overview.
WHISKED. is a wellness-focused matcha brand built around daily ritual, calm, and mindful living. This project involved a full rebranding, including a new visual identity and gift-style packaging for two 5-piece Matcha Whisk Sets, along with a seasonal edition and supporting materials. I Inspired by Japanese aesthetics and the symbolism of Mount Fuji, I used soft neutral colors, clean layouts, and subtle details to create a calm and premium unboxing experience that reflects the brand’s philosophy.
Objective.
The goal of this project is to present WHISKED. as a premium lifestyle brand and design packaging that reflects its focus on daily ritual, calm, and wellness. The design aims to make the product feel high-quality, create a beautiful gift experience, and build a stronger emotional connection with the audience.
The project addresses two key challenges: standing out visually in a crowded matcha market and creating packaging that is both appealing and durable for online shipping.
