WHISKED. is a lifestyle matcha brand built around the ideas of ritual, calm, and emotional wellness.
Their first product includes two 5-piece Matcha Whisk Gift Sets, designed for people who value a healthy lifestyle, mindful living, beautiful tools, and moments of calm in their daily routines.

This packaging goes beyond functionality — it aims to deliver an emotional experience through visual beauty, unboxing delight, and meaningful details.

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DESIGN REQUIREMENTS

1. Outer Packaging

• Structure: Gift-style box
• Unboxing feel: Should evoke the experience of opening a gift — clean, elegant, and calming
• Shipping compliance: Must be sturdy, crush-resistant, and suitable for Amazon fulfillment

2. Visual Style

• Redesign brand identity elements such as logo and brand colors
• Style: Modern, calm, slightly feminine, with a warm minimalist vibe and a touch of Japanese inspiration
• Suggested color palette: Soft neutrals (beige, cream, tea green, dusty rose, etc.)
• Front of box must include: WHISKED. logo

3. Slogan
A daily ritual to calm your mind and manifest your dream life.

TARGET AUDIENCE

• Age 25–45, primarily female
• Values aesthetics, self-soothing rituals, and enjoys drinking matcha
• Engaged with wellness, journaling, and affirmation culture
• Buys meaningful gifts or invests in personal rituals

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For the overall design, I was inspired by Japanese aesthetics — the mood, symbols, and especially Mount Fuji, which represents harmony and strength. From the iconic mountain to the lucky leaf, each element reflects a sense of calm and elegance.

For the logo, I aimed to give it a premium, matcha-brand feel — elegant, minimal, yet impactful. The lucky leaf was my main inspiration since my client loves luxury brands like Louis Vuitton.

For the brand colors, I chose a palette similar to the previous one but added gradients to make it feel more distinctive, feminine, and sophisticated, while keeping a calming atmosphere.

In the packaging design, I drew inspiration from Mount Fuji again, using subtle lines to create a sense of refinement and balance.

DELIVERABLES:

1. Main outer packaging design (layout for a 5-piece set)
2. Christmas edition packaging design
3. Matcha-style instruction card
4. Sticker design