COMFO

Comfo is a modern furniture brand.

Service:
Branding
Industry:
Furniture
Year:
2025
COMFO

overview.

Comfo is a modern furniture brand that prioritizes ergonomic designs and seamless functionality. Each piece is crafted to enhance daily life, blending contemporary aesthetics with maximum comfort. Comfo's commitment is to create spaces that inspire, whether for a cozy home or a professional workspace.

CURRENT POSITIONING:

Comfo positions itself as the go-to brand for individuals seeking comfort-driven furniture without sacrificing style. By offering customizable and innovative designs, Comfo stands out as a versatile choice for modern lifestyles, catering to both personal and professional environments.

BRAND VALUES:

Comfort First:
Designs that feel as good as they look.Effortless Style:
Simple, chic, and timeless pieces for every home.Quality & Durability:
Premium materials built to last.Sustainability:
Eco-friendly materials and responsible sourcing.Accessible Luxury:
High-quality comfort at affordable prices.

TARGET AUDIENCE:

  • Professionals
  • Families
  • Design-conscious

BRAND VOICE:

  • Elegance
  • Chic & Stylish
  • Trustworthy & Authentic
  • Warm & Inviting
  • Simple & Clear

OBJECTIVE.

The Comfo brand identity uses a minimal design approach enhanced by clean line elements to create structure and elegance. The color palette—white, black, and orange—balances clarity with warmth. Orange is applied as a subtle accent to highlight key elements and add a sense of energy without overpowering the composition.

DESIGN DELIVERABLES

  • Business Cards
  • Posters
  • Social Media Templates

CAMPAIGN.

CAMPAIGN.

Creating a month-long awareness campaign for Comfo to attract public attention through a wide range of digital and print advertising. The campaign includes special offers such as gift cards, additional discounts, and grand opening promotions.

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