Comfo is a modern furniture brand focused on comfort, functionality, and everyday living. The scope of this project included developing the brand’s visual identity and creating a campaign system along with key communication materials such as business cards, posters, and social media templates. The goal was to build a cohesive visual language that works consistently across print, digital platforms, and promotional campaign applications.

The main objective was to position Comfo as a modern and trustworthy brand that combines comfort with effortless style. I developed a minimal design approach using clean line elements to create structure and elegance. The color palette of white, black, and orange balances clarity with warmth, with orange used as a subtle accent to highlight key elements and bring energy to campaign visuals. This approach helps the brand stand out in a competitive furniture market while communicating simplicity, quality, and accessible luxury for design-conscious customers.

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