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Lilimoonn is a children’s apparel store that offers high-quality clothing and accessories for kids aged 1 to 12 years.
Created for modern parents who value both style and quality, the brand brings together a curated collection of trusted, well-known kids’ brands — all under one roof.

Client Goal:
To build a brand identity and digital presence that feels playful yet premium, simple yet elegant, and that makes shopping for children effortless and enjoyable.

Target Audience:

• Parents of children aged 1–12 years
• Families looking for high-quality, durable, and stylish kidswear
• Customers who appreciate thoughtful design and trusted brands
• Gift shoppers searching for elegant and reliable children’s apparel
• Modern moms interested in premium, well-designed essentials
• Boutique buyers and small retailers seeking trusted kids’ brands
• Design-conscious customers who appreciate curated, aesthetic experiences

Brand Focus:

• Comfort and durability for children
• A modern and cohesive shopping experience
• Carefully selected products that balance functionality and aesthetics

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The design direction was inspired by Lilimoonn’s commitment to premium materials and high-quality craftsmanship. I used a pastel color palette with smooth gradients to convey softness and care, complemented by black elements to create contrast and sophistication. Yellow and pink accents introduce a joyful, childlike energy, ensuring the visual tone stays playful yet elegant. The minimalist layout highlights the products and brand identity, reinforcing Lilimoonn’s refined, modern aesthetic.

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