overview.
The Humber Hawks are Humber College’s varsity teams, competing in the OCAA and CCAA and recognized as one of Canada’s leading collegiate athletic programs. As part of the Humber Hawks creative team, I developed social media templates, promotional posters, and internal document designs to support team communication and strengthen the brand’s visual presence across platforms.
Objective.
Aligned with the Humber Hawks’ brand identity, the layout and social media designs were developed to stay visually engaging across all platforms and materials.
The goal was to achieve clarity and readability through dynamic athletic imagery, a consistent color palette, and a clean, distraction-free layout that keeps the focus on the message. Each piece — whether a social media post, promotional poster, or internal document — was customized to its purpose. Some are image-driven, while others emphasize text, depending on the communication objective.
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