The Humber Hawks are Humber College’s varsity teams, competing in the OCAA and CCAA and recognized as one of Canada’s leading collegiate athletic programs. As part of the Humber Hawks creative team, I developed social media templates, promotional posters, and internal document designs to support team communication and strengthen the brand’s visual presence across platforms.

I created customized graphics for the women’s and men’s basketball teams and the women’s volleyball team, making sure all materials followed brand standards while remaining clear and visually engaging. The design approach focused on strong athletic imagery, a consistent color palette, and clean layouts that keep attention on the message. Each piece was adapted to its purpose, balancing visual impact and clear information.

The main challenge was creating a consistent visual system that works across multiple sports while allowing quick updates for fast-paced game schedules and announcements. By developing flexible templates and clear structures, the work supports efficient content creation and helps maintain a strong and recognizable presence across social media.

‍