SHIRAZ
Canadian wine brand that blends bold character with fruity elegance.
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Shiraz
A Modern Expression of Canadian Winemaking
Shiraz reimagines Canadian winemaking through a modern lens, blending tradition with bold, fruit-forward character. Designed for today’s tastes, each bottle is crafted to enhance moments, moods, and experiences—making Shiraz more than a drink.
The brand features three signature blends, each created for a different occasion:
Apple offers a light, refreshing profile, Grape delivers a smooth and balanced experience, and Dark Berries brings rich, bold intensity. Together, they reflect Shiraz’s vision of expressive flavors and contemporary Canadian wine culture.
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Design Inspiration & Visual Language
The visual identity of Shiraz is inspired by the city’s rich cultural heritage, drawing from traditional Persian artistry. Custom patterns reference mirror work, mosque geometry, carved doors, and historic tilework—reinterpreted in a clean, contemporary way. The result is a design that feels rooted in tradition while remaining refined and modern.
Color Palette & Aesthetic Direction
A minimal black-and-white palette establishes elegance and clarity, while a carefully placed red accent represents the wine itself—symbolizing passion, richness, and the soul of Shiraz. Rather than relying on bold visuals, the design embraces subtlety and restraint. Every element is intentional, creating a visual language that balances heritage with modern sophistication and tells the story of Shiraz through detail and meaning.
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Fragrance Collection
Shiraz extends its identity beyond wine into fine perfumes, inspired by the city’s rich heritage and its springtime atmosphere filled with blooming flowers. Each fragrance captures a different mood—from soft florals and bright citrus to warm, resinous, and clean musky notes—reflecting the sensory landscape of Shiraz through a modern lens.
Packaging Concept
The packaging embraces understated luxury through a minimalist white palette, symbolizing purity and serenity. Subtle patterns inspired by Persian mirror work, mosque geometry, carved doors, and tilework add depth and cultural meaning. In select designs, a refined red accent references Shiraz’s wine heritage, creating a visual link across the brand.
Together, the design feels modern and elevated while remaining rooted in tradition—quiet, elegant, and intentional.
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