Imagine two cultures coming together to create one bag. This is where my idea began.

The project began with researching luxury fashion and handbag brands to understand how premium products are presented in the Canadian market. I found that many successful brands embrace clean layouts, refined typography, and minimal visual elements to communicate quality and sophistication.

At the same time, I explored Persian art, patterns, and cultural symbolism to identify elements that could bring authenticity and character to the brand. Rather than applying these influences directly, I focused on creating a balance between modern minimalism and Persian heritage.

This exploration led to a design system that combines a clean, contemporary exterior with rich cultural details, reflecting the idea of two worlds coming together. The final identity captures the craftsmanship, elegance, and timeless character of Mehr while celebrating its Persian roots.