overview.
This project involved creating a launch campaign for the Swatch x Nike Smartwatch to introduce the product as a modern, stylish, and performance-driven device ahead of its summer release. The main challenge was helping Swatch stand out in a highly competitive smartwatch market while shifting its image toward a more premium and lifestyle-focused perception. To solve this, I developed a bold and distinctive visual concept that increases visibility and creates a stronger emotional connection with the audience.
objective.
The goal of this design was to reintroduce Swatch through a new lens. By creating a special pattern and using a sharp green color, the campaign was designed to instantly stand out in busy city spaces and digital feeds. Showing the watch at 11:11 added an emotional layer, turning the product into a symbol of a wish coming true.
Through the visible analog face and a wide range of patterns and colors, the design gives customers the freedom to create their own watch. This approach highlights personalization while bridging Swatch’s playful heritage with a more refined, premium feel. The collaboration with Nike strengthens this shift, positioning the smartwatch as a modern, stylish, and high-performance product made for movement and individuality.
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